The invention concerns a gel composition capable of bringing a benefit or
effect by diffusing into its surrounding environment an active volatile.
The compositions according to the invention include a water based medium,
comprising an active volatile, a super-absorbent polyacrylate based
polymer and a polymeric cross-linking agent having a high molecular
weight and being able to be polarized with positive charges. The
invention also concerns the consumer article containing, or associated
with, the composition, in particular a device intended to diffuse a
volatile liquid, more specifically an air-freshener.