Methods, systems, and products are disclosed for selective broadcast
enhancement. A registration request includes a randomly selected a
generic access number (GAN) and a hardware serial number (HSN). A
registration response comprising the randomly-selected generic access
number (GAN), a broadcast access number (BAN), and an identification of a
radio channel. A broadcast is sent or received over the radio channel
with the broadcast including data associated with the BAN. The radio
channel is then monitored for communications traffic.